Blog Week 5 Post #2


Target Market for the Vinyl Wrap Industry

The growing industry has captured many audiences from trainers, to car enthusiast’s, and car clubs.  We have a target audience filled with young men that are passionate about learning and even paying professionals to install vinyl onto their vehicles. Their will be customers even wanting to learn how to wrap themselves. This attracts those who like to do it themselves type of person. By doing so gives them a feeling on how vinyl really works and will most likely recommend to others. However, the industry needs to be awakened that we can attract almost any type of car enthusiast that love the idea of personalizing their car in a unique way.

Demographics: 18-35 years of age
Gender: Men 85% / Women 15%
Location: Oceanside, Vista, San Marcos, Escondido / 20 mile radius
Other Locations : San Diego , L.A. Riverside , Irvine, Murrieta , Santee are examples of the wrap industry
Audience: Car enthusiasts, Ricers, Racers, Car Clubs, Built not Bought , Broke College Students , Car stylists , Personalize car enthusiasts, Car Stylists , DIY’ers, Sons, Dads, Nephews , Cousins , Car Consumers.
Competitive Level : High
Job Occupation: Dealerships, Construction, Food industry, Technicians, Pep Boys, Medical fields.
Education: High School Graduate, College Student, Associates / Bachelors , Any type of education
Income Range to afford- Monthly: $1,400- $4k Yearly: $10k – $60k+
Prices differ depending on what they want done such as partial wraps, full wraps, custom printed wraps , full chrome wraps , fleet business graphic wraps.  Prices $1,500-$15,000+
Interests: Passion for Cars and how they can make theirs look their own style or better than others.



















                                                             

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