CSIT155 COURSE - Jesus Farias

Google analytics has a lot to explore with many diagrams that can be helpful for business documentation. For me it would be the acquisition and audience. The acquisition part has more focused outlook on ads, word track, traffic coming in, and much more. It’s a process to get started on each part of it and will require you to dig deeper. Utilize each one and watching videos can be a great guide in following up with all of your analytics for ads. Now with google analytics it seems to break down everything for you all you have to do is plug in your information and content. For a beginning business I want to keep track of my demographics and what types of customers are visiting my content. Noticing the behavior of how they are coming in whether new or old can be helpful in determining who we are reaching out to that’s coming in and out.

My objective for each of my advertisements is to show the product on the vehicle with a quality photo. This enhances on what I specialize in and increases the chance of someone messaging for an estimate. I can also describe the jobs as a trend. Mainly offering special discounts and or showing on what new services are offered will attract more business.

The best advertising for the type of business I’m running would be a discounted price on a service. Also throwing in a special offer for first time customers if they refer a friend get ten to twenty percent of their next wrap job.   Depending on how much business you’re trying to attract I would say possibly twice a week to keep ideas going. Even expanding a big advertisement throughout the whole month will do the trick. Being diverse in trying to reach a certain crowd can help get a substantial amount of new customers your way. In my choice of advertising I would aim for ages 18-40 of both genders. I would expand my advertising for about a 2 weeks budget of $25. Each day would pay $1.78 per day. If I’m consistent every month I’m able to reach an audience of 14,000 plus. However, I would want to keep changing the way I advertise by using special wrap discounts, videos, or creating a special advertisement that has an event   Facebook offer a boost post to get more likes or page

As I’ve researched throughout the course I’ve found that all business has an effective way of advertising. Their websites have great quality pictures and show all of the social media links for example twitter, YouTube, Facebook, and Instagram. They have also developed a media group that shoots videos and does a lot of video blogging throughout social media. From the link that was posted mbbagency.com they describe how important live videos are on Facebook. They get more attention than just your regular videos that are posted. Yes, every single business I’ve researched has very effective use of their advertising. Usually new promotions of a certain service or an informational video. New products that are coming out such as windshield banners, custom products, wrap gloves, and other wrap tools.   It’s even better when they are wrapping a vehicle and using their products what a better way to display the product they are selling. The ads that are annoying in the wrap industry would b

For customer reviews and expanding the outlook of my business I decided to look into Yelp. It is a very well-known place where people like to write reviews and recommend to others. This gives a great incentive for business owners that will help their name become more popular. If word of mouth has worked all these years then yelp can help you refine how you recommended are.   The idea of getting started even with a couple reviews will make it even a big change for my business. I love hearing positivity from customers with that I know there will be lower ratings. I will try my best possible to reach back to them as quickly and professional. I am not a high volume business yet but one day I will be which will gain more yelp reviews. Now that I have something for my customers to rate me on and write a good review I’ll be a good business for new upcoming customers. First impression has to be good to make it last. These reviews are solely for me, my business, and the great service that is

When I think about a great service that has been done I think about surveys or leaving some feedback. Yelp could be great in being able to see what type of star rating you are averaging. It can build up a great portfolio in what others say about your business. They appreciate the quality of the service and pitching the yelp review can boost up confidence in building up a fan base there. If there is a negative post you can be professional and see how you would like to deal with it. From likable social media it shows examples on how to respond promptly and publicly to resolve the matter. Never leave a comment without a response this can cause a conflict in making the customer feel left out or even worse can put a bad name out there. The lesson in all this is making sure you are getting back to the customer and leaving a positive note to assure everything can be worked out in a timely manner. Each of the social media tools mentioned can publish my business as more diverse. By being

What I generated from mailchimp.com was a discount announcement. The services I offer usually have a very nice finish taken from my iPhone 8 Plus. I put 3 of the best roof wraps I have done so my customers can see how well of a job has been done. It’s always great showing the finished image. Also on my short paragraph below I put all my social media links. This announcement is a 15% off any custom wrap work . Since a lot of my customers like the gloss roof thought I’d give them an example. There are various other colors and finish that can be done.   I mainly kept it simple because I want to get an idea on how I can keep improving. I also want to give them a story on how I started all of this and more videos on YouTube for entertainment purposes. Newsletters can show what is new with the business. It can show upcoming services and inform the customer on any new sales. This great way to promote and have a customer who keeps up with all of this. If you can attract one customer the

If I would look into the newsletter process I would add short videos of myself working on vehicles. Once they see I’m showing a small clip they will possibly click and subscribe. This will work since they are more likely to be engaged with the video and will then give it a like or subscribe to the channel. Another idea would be contests and prize giveaways. My business will interact more with the customer by showing them on how they can win free stuff or at least win a discount. First I would put a newsletter that displays 3 categories after a customer has subscribed to all 3 of my social media links. They will be able to choose between certain prizes or even a good discount for a future service. I can create newsletter events with friends that can invite anyone and will do a gathering where I can raffle prizes for a purchase of a ticket.   As everyone is entertained by one another I’ll have a small booth set up with promotional services I have and show a booklet of all services offe